Our Story

Our founder, Vlad Ilic, was born in Serbia and immigrated to Canada in 1999 with his family. Vlad grew up as a multi-sport athlete, earning back-to-back national ultimate frisbee championships in 2015 and 2016. He continues to volunteer as a community coach for his alma mater. Vlad won the community coach of the year award in 2023 for coaching his high-school athletes to a city championship! After completing training and coursework to become a certified personal trainer, Vlad founded Vlad Fitness in 2021. He’s worked with clients of all age groups through one on one and virtual personal training. He also contributes his expertise to multiple fitness teams in the Toronto, Ontario area.

Vlad holds a diploma from Humber College and is a certified personal training specialist.